Granite & Light
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Baja for the Holidays - 2018

In partnership with The Outbound Collective, Soundboks, Revive Kombucha, Mountain House, Oru Kayak, Olukai, Bare Republic, Cel-Fi, Jackery and Baja Bound, a team of 8 friends and 4 vans explore the length of the Baja peninsula from the border to Los Cabos.

Deliverables and campaign included 6 minute long form video, :60 cut down, social cut downs, gear kit, Spotify playlist, and photography. Aggregate views across all channels exceeded 500K.

Director, Photographer: Josiah Q. Roe

Director of Photography: William Woodward

Editor: Nick Zupancich

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